Our commitments

This is the part of our sales that we donate to the 1% for the Planet collective. This corresponds to 300,000 euros in 2023, making Avril the 5th largest contributor in France! This funding benefits the associations Semeurs de forêt, Terre de liens and Coral Guardian.

This is the number of trees that we have planted on French territory since 2018 with the Canopée Reforestation association and the Naudet nurseries.

The volume of kWh of green electricity we produce each year by financing wind turbines and photovoltaic panels with Innovent.

We are working on solutions to reduce the environmental impact of our products in 3 major ways:

• Reducing waste

In our packaging: reduce the use of plastic and use recyclable plastic, cover the carton, develop recharges, reduce embolisms in our access points.

• Reducing greenhouse gas emissions

In particular with the relocation as close as possible: the vast majority of our cosmetic products are manufactured in France. Failing that, in our neighboring countries, Spain or Italy. We have repatriated to Europe the production of more than 95% of our accessories, which were previously manufactured in Asia, and we are continuing in this direction.

• Encouraging fair consumption 

By encouraging our customers to choose our most environmentally-friendly products. By offering a simple range that meets basic beauty needs. And by avoiding sales and promotions that lead to unreasonable consumption. 

There are many exciting avenues open to us (new galenic formulations, new, more environmentally-friendly materials, etc.), but we never lose sight of the quality of our products, or the affordability that is one of our core values.

In concrete terms, the result of this work is the creation of products that embody our values:

• Solid products (soap, shampoo, shaving soap, toothpaste tablets, deodorant balm, etc.)
• Refillable products (most of our makeup range, lip balm, tablets to dilute to reconstitute shower gel, shampoo, toothpaste, micellar water, eye makeup remover, facial cleansing gel, etc.)
• Reusable accessories (refillable toothbrush, washable makeup remover square, ear cleaner, furoshiki, etc.)

These products now represent over 70 references, allowing you to introduce new habits into your bathroom. 

We undertake all these changes with humility, aware of the road ahead. We're evolving with you, and we welcome your feedback to help us improve our ranges. Visit our Co-creation page to participate in the development of our products.

• We refuse to develop certain products that we consider to be unecological, such as single-use products such as facial fabric masks...
• We are working on developing products in aluminum packaging, a packaging that is recyclable more times than plastic (such as deodorant balm, shea butter)
• Unmarketable products (short expiry date, damaged packaging) are offered on the Phénix application or donated to associations.
• We are repatriating the manufacturing of as many products as possible to France (our brushes are now, for example)

• We are turning to green energy: our headquarters and the majority of our stores are already powered by green electricity with Enercoop.
• Our offices and warehouse are designed to be energy efficient (triple glazing, adjustable sunshades, air exchange, etc.).
• We restock our Lille stores by bike via Coursiers de Flandres.
• We turn off the lights in our stores in the evening (no windows lit).
• We reduce waste at the checkout: no automatically printed tickets or free bags.
• All our Colissimo and Lettre Verte deliveries are CO2 neutral thanks to the carbon reduction and offsetting efforts of the La Poste group (13 tonnes of CO2 equivalent offset in 2020).
• We transport our pallets of goods in trucks running on natural gas (80% less CO2 emissions)
• We do not travel by plane

• We use second-hand boxes to ship orders
• We mainly use reconditioned IT equipment
• We reduce our consumption of disposable paper towels by using washable tea towels and cloths.
• We manufacture our own cleaning products.
• We have entered into a partnership with the company Lemon tri to recycle more and better, in particular by locally recycling waste not collected by municipal collection.
• We do not print any communication documents (catalogs, flyers, etc.) and do not manufacture samples.
• Our cash is in a bank account at NEF, which only finances ecological and social and solidarity economy projects.