Every purchase means 1% of the price is donated to the planet.
organic. fair. committed.
APRIL BRINGS OUT A JOYFUL, ACCESSIBLE AND CONSCIOUS BEAUTY.
APRIL BRINGS OUT A JOYFUL, ACCESSIBLE AND CONSCIOUS BEAUTY. TO SIMPLY FEEL GOOD ABOUT YOURSELF. How it's doneit's brand new
Every skin has its own story. Whether it has laughed, cried, tanned, faced winters, endured sleepless nights, or experienced mornings filled with light. With age and the seasons, it changes, and it's beautiful!
In Japan, the passage of time is welcomed as a gift. Menopause is called "second spring," like a second bloom. We love this idea!
We created the Pro-Age+ skincare range to enhance your skin, your story.
Discover our skincare products with Bakuchiol, a natural, plant-based alternative to retinol. Highly tolerable, this expert active ingredient with proven efficacy works holistically to firm, smooth wrinkles, and brighten your complexion every day.
it's brand new
Inspired by the Japanese philosophy that celebrates the passage of time as a "second spring," the new Pro-Age+ skincare range enhances your skin's story. Thanks to Bakuchiol, a plant-based, natural, and highly tolerable alternative to retinol, these expert treatments work effectively every day to firm, smooth wrinkles, and brighten the complexion.
your skin, your needs
We recommend skincare products that are good for your skin; you only choose what you need.-
-
Your skin lacks firmness, has wrinkles or spots.
Mature skin
-
Your skin feels tight and shows fine lines from dehydration.
Dehydrated skin
-
Your skin has blemishes or small scars.
Blemish-prone skin
-
Your skin feels tight, reddens, or flakes.
Dry and sensitive skin
-
Your skin lacks radiance; you have dark circles or puffiness around the eyes.
Dull or tired skin
-
Your skin is shiny on the T-zone or the whole face; it has excess sebum.
Combination to oily skin
-
extend the Avril in-store experience
Take time to discover, touch, smell, test... Need help? We're here to guide you guide you towards the products that really suit you.
Less transportation, more local production. Less waste, more refills. And behind every choice, people who believe in it.
Organic cosmetics at Avril
Welcome to the world of Avril, for more natural and committed cosmetics!
Avril is an organic cosmetics brand, committed and accessible. We offer certified organic skincare products for face, body and hair in an effort to reduce waste and CO₂ emissions. Whenever we can, we reduce our impact on the environment. This is achieved through a deliberate and committed choice to reduce unnecessary packaging for our cosmetics (cardboard overpackaging, superfluous labels...), to limit plastic waste (replaced by cardboard, aluminum, glass packaging...), and to favor recycled materials. This also involves product design, simpler and above all more natural formulations, favoring solid, powder and balm formulations. This reduces the volume and weight of products to be transported. In fact, the majority of our cosmetics are manufactured in France to reduce the environmental impact of transport. Most of our products have been certified organic by an independent organization, Ecocert. These more natural cosmetics feature ingredients of natural origin and/or organically grown. We pay close attention to the quality of our active ingredients to offer effective products with numerous benefits, while reducing the use of controversial ingredients. Avril contains no parabens, phenoxyethanol, colorants or synthetic fragrances. We prefer aloe vera, coconut oil, cocoa or shea butter, vegetable oils...
To sum up, you'll find the following products:
- certified organic make-up (foundations, eyeshadows, lipsticks, etc.)
- certified organic body care and face care products (face cleansers, face creams, vegetable oils for the body, sun care products, shower products such as shower gels and soaps, deodorants, toothpastes...)
- hair care products, both liquid and solid (shampoos and conditioners available in recycled plastic bottles, for example)
- bathroom accessories, which are more responsible because they reduce the amount of product used. What's more, they can be reused many times.
The choice is wide to cover all the needs of committed beauty and offer everyone the possibility of benefiting from a complete beauty routine adapted to their skin type. Express your personality with make-up (varied shades, intense colors, long-lasting...). Note: our products are for the whole family. Last but not least, Avril is also, and above all, affordable. Affordability is an imperative at Avril, because our aim is to make organic cosmetics accessible to as many people as possible... so that consuming more responsibly is truly a choice. What's more, our prices are round: clearer and more transparent.
Enjoy your visit to our e-shop, where you can discover all the skincare products, make-up and more natural cosmetics we strive to offer, always aware of the road we still have to travel.