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THE ROUTINE

organic. fair. committed.

APRIL BRINGS OUT A JOYFUL, ACCESSIBLE AND CONSCIOUS BEAUTY. TO SIMPLY FEEL GOOD ABOUT YOURSELF.

How it's done

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Must-haves to start your Avril journey with confidence

Looking for something new? Discover our latest arrivals

Reveal your natural glow, mindfully

Your go-to products for a personalized organic skincare routine

  • Our essentials
  • New
  • Make-up
  • Care

it's brand new

Normal, dry, oily, curly, coloured or dandruff-prone hair? Every hair type has its own needs and deserves special care. At Avril, we have developed a haircare range designed to meet all these needs.

Simple formulas, natural ingredients, organic certification: from washing to styling, via hair care, there’s a solution for you. You can combine effectiveness and gentleness in an eco-conscious approach.

A simple routine or something more elaborate? It’s up to you! Step by step, we’ll guide you in creating the routine that suits you best to reveal soft, light and shiny hair.

it's brand new

Do you have normal, dry, oily, curly, coloured or dandruff-prone hair? Avril offers a certified organic hair care range tailored to every need.

Simple formulas with natural ingredients, from shampoo to conditioner, for an effective, gentle and eco-conscious routine.

We’ll guide you in creating a routine that suits you, for soft, light and shiny hair.

it's brand new

extend the Avril in-store experience

Take time to discover, touch, smell, test... Need help? We're here to guide you guide you towards the products that really suit you.

extend the Avril in-store experience extend the Avril in-store experience
extend the Avril in-store experience extend the Avril in-store experience
extend the Avril in-store experience extend the Avril in-store experience
The Avril projectThe Avril project

Less transportation, more local production. Less waste, more refills. And behind every choice, people who believe in it.

Organic cosmetics at Avril

Welcome to the world of Avril, for more natural and committed cosmetics!

Avril is an organic cosmetics brand, committed and accessible. We offer certified organic skincare products for face, body and hair in an effort to reduce waste and CO₂ emissions. Whenever we can, we reduce our impact on the environment. This is achieved through a deliberate and committed choice to reduce unnecessary packaging for our cosmetics (cardboard overpackaging, superfluous labels...), to limit plastic waste (replaced by cardboard, aluminum, glass packaging...), and to favor recycled materials. This also involves product design, simpler and above all more natural formulations, favoring solid, powder and balm formulations. This reduces the volume and weight of products to be transported. In fact, the majority of our cosmetics are manufactured in France to reduce the environmental impact of transport. Most of our products have been certified organic by an independent organization, Ecocert. These more natural cosmetics feature ingredients of natural origin and/or organically grown. We pay close attention to the quality of our active ingredients to offer effective products with numerous benefits, while reducing the use of controversial ingredients. Avril contains no parabens, phenoxyethanol, colorants or synthetic fragrances. We prefer aloe vera, coconut oil, cocoa or shea butter, vegetable oils...

To sum up, you'll find the following products:

- certified organic make-up (foundations, eyeshadows, lipsticks, etc.)

- certified organic body care and face care products (face cleansers, face creams, vegetable oils for the body, sun care products, shower products such as shower gels and soaps, deodorants, toothpastes...)

- hair care products, both liquid and solid (shampoos and conditioners available in recycled plastic bottles, for example) 

- bathroom accessories, which are more responsible because they reduce the amount of product used. What's more, they can be reused many times.

The choice is wide to cover all the needs of committed beauty and offer everyone the possibility of benefiting from a complete beauty routine adapted to their skin type. Express your personality with make-up (varied shades, intense colors, long-lasting...). Note: our products are for the whole family. Last but not least, Avril is also, and above all, affordable. Affordability is an imperative at Avril, because our aim is to make organic cosmetics accessible to as many people as possible... so that consuming more responsibly is truly a choice. What's more, our prices are round: clearer and more transparent.

Enjoy your visit to our e-shop, where you can discover all the skincare products, make-up and more natural cosmetics we strive to offer, always aware of the road we still have to travel.