The Avril project
It all started with a conviction
Working in the retail sector, Alexis (the future founder of Avril) was disappointed to see that organic cosmetics were not selling well. Because they're too expensive.
He also observed that superfluous packaging and the marketing costs involved in maintaining brand awareness often outweighed the product's price.
Guided by his ecological sensibility, and aware that organic cosmetics are more respectful of the planet and our health, he nurtures a conviction: we can do better with less.
In 2012, he created Avril to make beauty fairer: quality products, certified organic, accessible to all.
Focusing on the essentials
We believe in the power of simplicity.
At Avril, we strip away everything that isn't essential to focus our energy on what really matters: the quality of our formulas.
Our choices are clear: no sales, no samples, no muses. Just our products, no frills.
We've grown step by step, without advertising, but driven by trust, word-of-mouth and the enthusiasm of those who believe.
The dream of eternal spring
Avril bears the name of spring, the season when everything is reborn, when nature starts moving again.We're moving forward with the same momentum.
What drives us? We dream of an eternal spring, synonymous with rebirth, vitality and regeneration, for ourselves and for the planet.
We want to help everyone express their beauty freely, to simply feel good about themselves.
How we do it
Every day, our choices and actions, from the biggest decisions to the smallest gestures, reflect our three priorities:
- our products: organic, effective and sensorial
- the environment: every gesture counts
- the Avril collective: people before numbers
Our products: organic, efficient and sensorial
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Quality certified organic formulas, designed to respect and care for the skin as much as the world around us.
Demanding organic
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Reducing our environmental impact, guaranteeing a high level of quality, boosting the local economy: we have plenty of good reasons to prefer local manufacturing!
Made in France
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We continue to learn, we make mistakes, we correct, we test... but we move forward! With the desire to fully satisfy you.
A little better every day
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The environment: every gesture counts
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Avril is part of the 1% for the Planet collective: since 2023, 1% of our annual turnover is donated to associations working for living things.
1% for the Planet
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Like the hummingbird, Avril does its part. Reuse, save, reinvent, repair or buy again only if necessary. Every gesture counts.
Our small (and big) steps
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On the road, but not just any way. Avril relies on soft mobility: bicycle, train... We try to reduce the impact of our travels and our supplies.
We take the train
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Eco-design sometimes holds surprises. We constantly test, adjust, and move forward until we find the fairest solution.
What keeps us busy
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The Avril collective: people before numbers
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Our collective is based on 4 fundamental values: trust, simplicity, commitment, and community.
The values that guide us
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Trusting everyone's intelligence. Fewer bosses, more experts. And the same conviction: orders freeze, trust sets in motion.
Changing the framework
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Learning to understand oneself is the beginning of everything. From their first days at Avril, every new colleague follows an integration path centered on listening and understanding oneself and others.
Attention to emotions
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Every purchase means 1% of the price is donated to the planet.