Avril, a collective adventure
We believe that a company can be successful without pressure, demanding without rigidity. Above all, through trust and responsibility.
We learn to know each other better so that we can work better together: training in personal development, active listening, non-violent communication... all tools to cultivate benevolence and relational intelligence.
Here, numbers don't dictate everything: what counts is the sincerity of the advice, the quality of the link and the joy of working together. It's this simple, genuine way of being that we cultivate every day at Avril.
The values that guide us
Our collective is based on 4 fundamental values: trust, simplicity, commitment and teamwork.
Trust in ourselves and in others, to dare, to try, to make mistakes and to grow.
Simplicity, in the design of our products, in our advice, in our relationships and in all our little daily gestures.
Commitment, which pushes us to act with conscience, to do what's right, not what's easy.
And finally, collective action, because we prefer to move more slowly to go further, together.
Out of the box
Our organization is based on trust and responsibility. Each of our 250 colleagues is free to make decisions in his or her own area of expertise, within a defined, shared framework. Because it seems more relevant (the expert is in the best position to make the right decision), more efficient (no need for numerous validations) and more fulfilling (everyone contributes to the collective success).
This freedom to initiate and act is virtuous: it opens the way to creativity and helps the company's practices to progress.
For example, a warehouse employee has set up a shredder: cartons too damaged to be reused are transformed into small pieces, to wedge the products in our parcels. As well as being economical, this reduces the waste associated with our activity!
In our stores, the teams play an active role in recruiting their future manager or colleague: logical, since they will be the first to work with her or him.
Fewer bosses, more experts.And the same conviction: orders freeze, trust sets things in motion.
At Avril, no one has an individual target or commission on sales.
Our teams advise in complete freedom, without pressure or personal stakes. This guarantees sincere advice and a relationship of trust with our customers.
Success is shared
The profit-sharing bonus is paid equally to every member of the team, regardless of position or salary. Because we believe that everyone contributes in their own way to the company's results.
Attention to (real) emotions
Learning to understand each other is the beginning of everything. From their very first days at Avril, every new colleague follows an integration program focused on listening to and understanding themselves and others:
- Non-Violent Communication, to express things clearly and respectfully
- NLP (Neuro-Linguistic Programming), to better understand each person's needs and reactions
- Active listening, to be truly present to what the other person is saying
These tools nurture a culture of dialogue in which emotion has its rightful place. Being able to say what you feel, welcoming what the other is going through: that's what working together is all about.
Every purchase means 1% of the price is donated to the planet.